by Chris BirtNo. Thank Goodness. Especially for you. Hi, this is Chris Birt. I have worked with financial services and insurance for 25 years. A focus on helping your individual agency is a new twist. “New” in the sense that you likely don’t have “Ameriprise” or...
READ MORE by Chris BirtFrom the 2023 IGNITE Workbook: This week I pose the question “what is content marketing?”. I provide an answer from industry sources that state content marketing can take many forms. “What is Content Marketing? While we talk about content marketing as one overarching...
READ MORE by Chris BirtThere is not an insurance agent in America that has not seen Joe Namath and/or JJ Walker pitch a Medicare Advantage Plan. For all the attention this has created for Medicare Advantage, this approach, which is run by a giant call center, has been misleading. Choosing the right Medicare Plan,...
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by Chris BirtThere are many ways digital marketing is pushing the insurance industry forward. This month we focus on the disruption caused by production technology and media. Lead Your Own Band After building and selling his second successful advertising and digital marketing firm, Redlbl’s...
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by Chris BirtCorporate events have been a vital marketing channel, particularly for B2B enterprises, for decades now. Live events, including conferences and trade shows, remain one of the top lead generation sources for B2B marketers. Company-sponsored events take the relationship a step...
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by Chris BirtA good way to get your mind into Growth Hacking is to consider branding itself as an extension of hacking by other means. The world of web 3.0 not only makes it possible, but probable. The most brilliant marketers today aren’t really hatching new ideas as much as they are hitching...
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by Chris BirtIn March 2020, the American Swedish Institute and Redlbl’s Chris Birt launched a spectacular exhibit celebrating the Swedish experience in America. Inspired by an illustrated book, Extra\Ordinary. The American Swedish Institute. At Play has just re-opened to the public. And...
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by Chris BirtElon Musk‘s neuroscience startup Neuralink has revealed the “dramatically simplified” design for an implant that aims to create brain-to-machine interfaces, alongside the robot that inserts it and several pigs that have the device installed. Musk shared...
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by Chris BirtOne of the underreported stories of Silicon Valley is the business of tradeshows and events. The numbers are astounding. The budget for Salesforce’s annual Dreamforce is close to the GNP of Morocco. Think of that, all that money for an event focused hosted by a single company....
READ MORE by Chris BirtWith continuously improving technologies for processing and analysis, marketing data is only becoming more valuable. And so, we find ourselves in a modern day gold rush, with an ever intensifying desire to find new mines.This post explores a modern day El Dorado — the data generated by...
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