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Posted 12 November 2021

The United Way gets a manicure.

In 2013 The Greater Twin Cities United Way raised a record $92.8 million for its corporate giving campaign. ABdigital had a hand in things. Literally.  From the Cover Story in the Star Tribune: “The old model of raising money for charity, where a couple of dozen CEOs met...

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You Are What You Eat
Posted 12 November 2021

You Are What You Eat

Today you see Whole Foods sharing the local upscale grocery market with Lunds & Byerly’s. But you have to wonder how this local upscale grocer held off this Amazon-owned competitor for so long. The campaign below — You Are What You Eat — successfully positioned...

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Posted 12 November 2021

A Race for the Cure.

Earlier this year we tapped the Mazda IMSA Racing Team to stage a comeback story.  The world of professional motorsports is like Silicon Valley with more dashing personalities. Mark Zuckerberg is rich, but these guys look much better in a racing suit. Looks aside, the team has had to...

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Secede From Starbucks Nation
Posted 11 November 2021

Secede From Starbucks Nation

The biggest brand advocacy ROI in our history. $2,400,000 mil. in earned media from one $6900 ad campaign. Listen to USA Today tell the story.  “It’s not that people here have anything against Starbucks. Most of them have tried a latte or Frappuccino. Many of them even...

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Posted 10 November 2021

9 Ways To Use Event Credentials

Corporate events come in many types and sizes, but all have a few elements in common: online registration, some type of check-in process, and a credential (badge, wristband, or digital) which creates an ID assigned to each attendee. At the simplest prospect or consumer events, in a single...

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