Making Content More Creative
From the 2023 IGNITE Workbook: This week I pose the question “what is content marketing?”. I provide an answer from industry sources that state content marketing can take many forms. “What is Content Marketing? While we talk about content marketing as one overarching concept, it can take many forms depending on what is appropriate for […]
4 Ways to Capture Event Data
Corporate events have been a vital marketing channel, particularly for B2B enterprises, for decades now. Live events, including conferences and trade shows, remain one of the top lead generation sources for B2B marketers. Company-sponsored events take the relationship a step further. These may be used for lead generation but are also commonly hosted in order to move […]
Hacking Leads
A good way to get your mind into Growth Hacking is to consider branding itself as an extension of hacking by other means. The world of web 3.0 not only makes it possible, but probable. The most brilliant marketers today aren’t really hatching new ideas as much as they are hitching rides on ideas, audiences, and product […]
Not O.K. Computer
Elon Musk‘s neuroscience startup Neuralink has revealed the “dramatically simplified” design for an implant that aims to create brain-to-machine interfaces, alongside the robot that inserts it and several pigs that have the device installed. Musk shared updates of the implant, which Neuralink is developing to connect human brains with computer interfaces via artificial intelligence, in an online presentation last week. In the presentation, the […]
Why Events Create The Most Valuable Data
With continuously improving technologies for processing and analysis, marketing data is only becoming more valuable. And so, we find ourselves in a modern day gold rush, with an ever intensifying desire to find new mines.This post explores a modern day El Dorado — the data generated by live events and conferences, which remains largely untapped. […]
Health. Care. Respect.
Buried within the ACA is a plan for reaching low to moderate income families with a specialized type of HMO. Called Accountable Care Organizations or ACOs, these HMOs do not provide out of network care for families in the plan. What they do provide, however, is a very deep set of services for families that […]
How Experiential Marketing Will Evolve
For experiential marketing, the hard work of gaining activations is tied up in the basics: the cost of the booth space, travel / food / hotel expenses, staffing, and display logistics. This is the cost of simply showing up. The return is really generated by how the other 50% of the dollars are spent. Trade Show News […]
You Are What You Eat
Today you see Whole Foods sharing the local upscale grocery market with Lunds & Byerly’s. But you have to wonder how this local upscale grocer held off this Amazon-owned competitor for so long. The campaign below — You Are What You Eat — successfully positioned Byerly’s in the upscale market so successfully, for so long, that […]
A Race for the Cure.
Earlier this year we tapped the Mazda IMSA Racing Team to stage a comeback story. The world of professional motorsports is like Silicon Valley with more dashing personalities. Mark Zuckerberg is rich, but these guys look much better in a racing suit. Looks aside, the team has had to overcome a number of hurdles in […]
Secede From Starbucks Nation
The biggest brand advocacy ROI in our history. $2,400,000 mil. in earned media from one $6900 ad campaign. Listen to USA Today tell the story. “It’s not that people here have anything against Starbucks. Most of them have tried a latte or Frappuccino. Many of them even enjoyed it. But the 2,400 residents of this […]
