Uncategorized Archives

Posted 26 February 2023

Making Content More Creative

From the 2023 IGNITE Workbook: This week I pose the question “what is content marketing?”. I provide an answer from industry sources that state content marketing can take many forms. “What is Content Marketing? While we talk about content marketing as one overarching...

by Steven Galatz

Posted 1 December 2021

4 Ways to Capture Event Data

Corporate events have been a vital marketing channel, particularly for B2B enterprises, for decades now. Live events, including conferences and trade shows, remain one of the top lead generation sources for B2B marketers. Company-sponsored events take the relationship a step...

by Steven Galatz

Posted 30 November 2021

Hacking Leads

A good way to get your mind into Growth Hacking is to consider branding itself as an extension of hacking by other means. The world of web 3.0 not only makes it possible, but probable. The most brilliant marketers today aren’t really hatching new ideas as much as they are hitching...

by Steven Galatz

Posted 29 November 2021

Not O.K. Computer

Elon Musk‘s neuroscience startup Neuralink has revealed the “dramatically simplified” design for an implant that aims to create brain-to-machine interfaces, alongside the robot that inserts it and several pigs that have the device installed. Musk shared...

by Steven Galatz

Posted 24 November 2021

Why Events Create The Most Valuable Data

With continuously improving technologies for processing and analysis, marketing data is only becoming more valuable. And so, we find ourselves in a modern day gold rush, with an ever intensifying desire to find new mines.This post explores a modern day El Dorado — the data generated by...

by Steven Galatz

Posted 19 November 2021

Health. Care. Respect.

Buried within the ACA is a plan for reaching low to moderate income families with a specialized type of HMO. Called Accountable Care Organizations or ACOs, these HMOs do not provide out of network care for families in the plan. What they do provide, however, is a very deep set of services...

by Steven Galatz

Posted 17 November 2021

How Experiential Marketing Will Evolve

For experiential marketing, the hard work of gaining activations is tied up in the basics: the cost of the booth space, travel / food / hotel expenses, staffing, and display logistics. This is the cost of simply showing up. The return is really generated by how the other 50% of the...

by Steven Galatz

Posted 12 November 2021

You Are What You Eat

Today you see Whole Foods sharing the local upscale grocery market with Lunds & Byerly’s. But you have to wonder how this local upscale grocer held off this Amazon-owned competitor for so long. The campaign below — You Are What You Eat — successfully positioned...

by Steven Galatz

Posted 12 November 2021

A Race for the Cure.

Earlier this year we tapped the Mazda IMSA Racing Team to stage a comeback story. The world of professional motorsports is like Silicon Valley with more dashing personalities. Mark Zuckerberg is rich, but these guys look much better in a racing suit. Looks aside, the team has had to...

by Steven Galatz

Posted 11 November 2021

Secede From Starbucks Nation

The biggest brand advocacy ROI in our history. $2,400,000 mil. in earned media from one $6900 ad campaign. Listen to USA Today tell the story. “It’s not that people here have anything against Starbucks. Most of them have tried a latte or Frappuccino. Many of them even...