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Author: Chris Birt

Posted 22 November 2022

Joe Namath and JJ go BOOM!

There is not an insurance agent in America that has not seen Joe Namath and/or JJ Walker pitch a Medicare Advantage Plan. For all the attention this has created for Medicare Advantage, this approach, which is run by a giant call center, has been misleading. Choosing the right Medicare Plan,...

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4 Ways to Capture Event Data
Posted 1 December 2021

4 Ways to Capture Event Data

Corporate events have been a vital marketing channel, particularly for B2B enterprises, for decades now. Live events, including conferences and trade shows, remain one of the top lead generation sources for B2B marketers. Company-sponsored events take the relationship a step...

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Hacking Leads
Posted 30 November 2021

Hacking Leads

A good way to get your mind into Growth Hacking is to consider branding itself as an extension of hacking by other means. The world of web 3.0 not only makes it possible, but probable. The most brilliant marketers today aren’t really hatching new ideas as much as they are hitching...

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Horsing Around With The Swedes.
Posted 29 November 2021

Horsing Around With The Swedes.

In March 2020, the American Swedish Institute and Redlbl’s Chris Birt launched a spectacular exhibit celebrating the Swedish experience in America. Inspired by an illustrated book, Extra\Ordinary. The American Swedish Institute. At Play has just re-opened to the public. And...

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Not O.K. Computer
Posted 29 November 2021

Not O.K. Computer

Elon Musk‘s neuroscience startup Neuralink has revealed the “dramatically simplified” design for an implant that aims to create brain-to-machine interfaces, alongside the robot that inserts it and several pigs that have the device installed. Musk shared...

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Numerical Advantage
Posted 27 November 2021

Numerical Advantage

One of the underreported stories of Silicon Valley is the business of tradeshows and events. The numbers are astounding. The budget for Salesforce’s annual Dreamforce is close to the GNP of Morocco. Think of that, all that money for an event focused hosted by a single company....

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Posted 24 November 2021

Why Events Create The Most Valuable Data

With continuously improving technologies for processing and analysis, marketing data is only becoming more valuable. And so, we find ourselves in a modern day gold rush, with an ever intensifying desire to find new mines.This post explores a modern day El Dorado — the data generated by...

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Health. Care. Respect.
Posted 19 November 2021

Health. Care. Respect.

Buried within the ACA is a plan for reaching low to moderate income families with a specialized type of HMO. Called Accountable Care Organizations or ACOs, these HMOs do not provide out of network care for families in the plan. What they do provide, however, is a very deep set of services...

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How Experiential Marketing Will Evolve
Posted 17 November 2021

How Experiential Marketing Will Evolve

For experiential marketing, the hard work of gaining activations is tied up in the basics: the cost of the booth space, travel / food / hotel expenses, staffing, and display logistics. This is the cost of simply showing up. The return is really generated by how the other 50% of the...

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